E-Commerce web design for a leading kitchen and homewares specialist's.

Project overview

Matchbox is Australia's leading kitchenware and homewares specialist's. They approached us with an out of date e-commerce website and a desire to boost their digital presence.

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Lead Designer;
Desk research, user testing, UI design, digital style guide, handover to development, presenting to the client.

Project Timeline

6 weeks.


Sketch, InVision, Photoshop, Illustrator, After Effects, Lightroom.


Even as Australia's leading kitchenware and homewares specialist - Matchbox were struggling with their online store sales. In need of a complete CX and visual design revamp, we were hired to recreate the website for their modern customer. Each journey easily navigated and elegantly executed across devices of all sizes.

What we did

During the early stages of the project, there was a lot of time spent with the team leading the digital repositioning inside Matchbox. Working with them to get an understanding of their current customer-base and the new users they were trying to speak to.
We designed a simple to navigate online store that appeals to both the classic Matchbox customer, as well as the younger generation.