Ozito

Website re-design and content creation.

Project overview

Ozito supply quality and affordable tools for the everyday Australian homeowners, woodworkers, DIY enthusiasts and craftspeople. Ozito partnered with us to help them reach a broader audience of DIYers.

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Roles

Lead Designer;
Desk research, user testing, UI design, digital style guide, content creation, handover to development, presenting to the client.

Project Timeline

8 weeks.

Tools

Sketch, InVision, Photoshop, Illustrator, After Effects, Lightroom.

objective

Ozito had come to us to redesign their out-dated website. They were releasing a lot of “how-to” video content and needed the website to accomodate for this, as well as inform users about the products they sold.

What we did

Designing to attract their young, DIY market, we created a bold, easy to navigate website while also improving their SEO rankings in the powertools category.

To compliment the new website, we then began working on a B2B tablet-based application to enable Ozito Reps to go store-to-store and train staff on how to best sell their products. All using the visual language created for the new website.